Bolay

We Got People Feeling - So Fresh, So Bold

When Bolay approached us, they had one big challenge: to make a name for themselves in the saturated fast-casual market. 

Co-founded by one of the founders of Outback Steakhouse, Bolay needed a way to get people excited about the Bolay Way - so fresh, so bold. Together we got the media’s attention. Customers wanted to try it and the competition started to take notice.

We identified their core mission, drafted their story, got to know their WHY. Together we got the media’s attention. Customers wanted to try it and the competition started to take notice. A relationship that started with a second store opening has  turned into WANDER being their agency of record, handling openings throughout Florida and planning for 15-20 new openings in 2019. Areas that don’t have a Bolay want to know when they’re coming.

Fresh and bold describes more than just their food and we make sure the right people know it.