Liebherr
We Made a Luxury Refrigerator a Household Name Among Design Fans
In a strategic move to conquer the US luxury market, Liebherr Appliances, already a major player in Europe, enlisted the expertise of Wander PR. Charged with introducing Liebherr's renowned refrigerators to discerning American consumers, Wander PR embarked on a mission to position the brand as the epitome of opulence and innovation in the US luxury market.
O B J E C T I V E S
Position Liebherr Appliances as a go-to refrigerator in the US, luxury market.
STRATEGY + EXECUTION
Media Relations Campaign:
WE crafted on-point messaging, developed and built relationships with media in the luxury and kitchen/bath spaces, and educated the market on the superior quality and innovative features of Liebherr Appliances.
Key media outlets were invited to exclusive events and given firsthand experiences with the appliances to generate positive coverage.
Trade show participation was maximized through media outreach, key events, and sponsorship opportunities .
Thought Leadership Positioning:
We collaborated with Liebherr's experts to develop thought leadership articles, highlighting the brand's expertise in luxury refrigeration technology and sustainability.
Op-eds and guest articles were strategically placed in relevant publications to position Liebherr as a trusted authority in the industry
RESULTS
200+ Media Placements
20% Increase in Distribution
Liebherr recognized as leading luxury brand