The Gift Guides That Keep On Giving: Why We Love Them
Being featured in media gift guides is a great way for brands to get exposure, reach a wider audience, and increase sales. Gift guides are popular features in magazines, newspapers, blogs, and online publications and are typically published around the holiday season or for special occasions – all year round. With Mother's Day, Father's Day, and graduation season around the corner, this is a fantastic time for you to get your products in front of potential customers in a way that gives you the kind of third-party credibility we love.
Why is being featured in media gift guides the gift that keeps on giving?
Increased Visibility: Gift guides are often curated by trusted sources such as journalists, bloggers, and editors who have established authority and credibility with their readers. If your product is included, you automatically get more eyeballs and more brand recognition, helping you reach a wider audience. Gift guides we love include Bustle, Today.com, Men’s Health, and Real Simple, to name a few.
Targeted Marketing: Gift guides are usually created around a specific theme or target audience, making them a perfect opportunity for brands to speak to their ideal customer base and to tie into key search terms.
Boost in Sales: Being featured in a gift guide can lead to a significant increase in sales for your brand. When readers see a product they like in a gift guide they trust, they are more likely to make a purchase. This can be particularly beneficial for small businesses and emerging brands that are looking to gain traction and increase their bottom line.
Brand Credibility: Gift guides can also provide a level of credibility and legitimacy to a brand. It is always more powerful to have someone else say how great your product is, and with a vote of confidence from the right publications, your brand gets a stamp of approval that helps build trust with potential customers.
Better for Your Budget: Many publications have moved to affiliate marketing programs in lieu of more traditional advertising options of the past. This means they pick products that they believe will sell, making it a smart way to invest your marketing dollars.
Gift guides do a lot for a brand and product throughout the year. These easily digestible lists are effective and ubiquitous - showing up in online articles, e-blasts, and social media posts on every platform. It’s a smart and effective way to let the world know who you are and what you have to offer. If you have great products you think would make the perfect gift, send us a note at hello@wanderpr.com so we can help you give you the visibility you deserve.