We See Your Newsworthy Potential: Grab the Headline Your Business Deserves!
Do you ever wonder why some businesses get all the attention while others remain an industry’s best kept secret? I have no doubt that you and your company have what it takes to grab the media's attention and become the talk of the town, but before everyone else can see it, YOU need to see it! Sounds simple, but the reason we do what we do is because we know this crucial mindset shift is a challenge for business owners who have so many other things on their mind.
Here we'll reveal six powerful strategies to help you see yourself and your business as newsworthy so get ready to step into the spotlight!
Uncover Your Unique Angle
Another way to put this is: What makes you or your business interesting? Every business has a unique story waiting to be discovered…maybe you're serving the best burger in town, launching a game-changing product, growing your team to include an industry giant, or maybe you happen to be leading the pack when it comes to technology. Whatever it is, identify your USP (Unique Selling Proposition) and flaunt it proudly - toeing the line of obnoxiously - to begin to tell the story of why you do what you do and why people should care.
Think Like a Journalist
To be newsworthy, you need to think like a journalist and not like a business owner where everything matters. Consider what makes a story compelling to your ideal clients, to the media, and to potential partners. If you’re stuck, here are some questions to ask yourself: Are you launching a groundbreaking product? Hosting a game-changing event? Launching a new seasonal menu? Identify these milestones and frame them in a way that sparks curiosity and grabs attention. Remember, the media thrives on stories that evoke emotion, provoke thought, or offer a unique perspective.
Craft Your Irresistible Pitch
A strong pitch is your golden ticket to getting the people you care about, to care about your business and more importantly, to tell their audience about it.. Keep it short & sweet, captivating, and tailored to each recipient (mass emails are a major don’t!). Highlight the news value, emphasizing how your story aligns with their readers' interests. Personalize your pitch to demonstrate that you've done your homework and understand their publication's tone and style. And don't forget to add a dash of creativity to make your pitch stand out from the crowd. Be confident, persuasive, and unapologetically newsworthy!
Leverage Your Network
Connections are the lifeblood of the media world and the business world in general. Cultivate relationships with journalists, bloggers, and influencers who cover your industry. Attend relevant conferences, join professional networks, and engage in online communities. Be proactive in sharing their work, commenting on their articles, and offering valuable insights. By nurturing these connections, you position yourself as a trusted source and increase your chances of being featured. Remember, it's not just about what you know but who you know!
Create Compelling Content
To be seen as newsworthy, you need to create content that captivates. Start a blog, produce engaging videos, or launch a podcast series. Offer valuable insights, industry trends, and expert opinions. By consistently producing high-quality content, you establish yourself as a thought leader in your field, garnering attention from both media and potential customers. Your content should be informative, shareable, and reflect the passion and expertise that drive your business.
Be Prepared for Media Interviews
Once the media comes calling, you need to be ready to shine. Prepare your key messages, practice your soundbites, and anticipate potential questions. Speak confidently and concisely, delivering your story with enthusiasm and authenticity. Remember, journalists are looking for quotable soundbites and compelling narratives. Stay on top of current affairs in your industry, so you can offer timely insights and position yourself as a go-to expert. Be a media darling!
Embrace your newsworthy potential and set your sights on the spotlight!