Dolphin Mall

We Prepped a Major Miami Mall - for Post-Pandemic Primetime

After 20 years with another agency, Dolphin Mall was ready to breathe new life into their media relations. With the post-COVID recovery in full swing, Wander stepped in with a combination of enthusiasm, creativity, and tried-and-true media experience.

O B J E C T I V E S

To have Dolphin Mall be the leading retail destination featured in the media during the 2021 holiday season.

STRATEGY + EXECUTION

Strategic Planning: We designed a multifaceted PR strategy aimed at maximizing Dolphin Mall's visibility and positioning it as the top choice for holiday shopping in South Florida. The key elements of the strategy included:

• Media Relations: We identified influential journalists, bloggers, and media outlets covering lifestyle, fashion, and retail. The agency built strong relationships with these individuals and facilitated media tours, exclusive interviews with Dolphin Mall management, and behind-the-scenes access to popular holiday events.

• Messaging & Copywriting: We crafted compelling press releases highlighting Dolphin Mall's unique offerings, special promotions, and events during the holiday season. These materials were strategically distributed to targeted media outlets to generate interest and coverage.

• Influencer Partnerships: Wander collaborated with local influencers and bloggers with a substantial following in the South Florida area. These influencers were engaged to create engaging content, share their experiences at Dolphin Mall, and promote the mall's holiday events and deals on their social media platforms.

Media Success: Wander PR's meticulous execution of the PR strategy resulted in an exceptional media hit success for Dolphin Mall. By leveraging its extensive network and creative approach, Wander PR secured over 70 media hits for Dolphin Mall in 2021 alone. These media hits included coverage in prominent print publications, online articles, television features, radio mentions, and social media buzz.

RESULTS

70+ Media Placements

Increased foot traffic to 2019 levels

Long-term engagement!