Forno de Minas

Written By Adriana Sol

Brazilian staple looks to expand into the United States

OBJECTIVES

Establish Forno de Minas as an American household name.

WHAT WE DID

Cultural Translation: We masterfully decoded the American palate, transforming Forno de Minas' brand messaging and visuals to resonate with their target audience without losing their Brazilian essence.

Influencer Powerhouse: We forged awesome alliances with top-tier food and lifestyle influencers, who tantalized their followers with Forno de Minas' pao de queijo, generating an electrifying buzz and expanding our reach.

Media Blitz: Wander PR triumphed, securing a staggering 150 media placements for Forno de Minas in renowned publications like Food & Wine, Bon Appétit, and The New York Times. This relentless coverage sparked a wildfire of brand recognition and consumer interest.

Distribution Surge: Through our strategic PR campaign, Forno de Minas achieved an astounding 100% surge in distribution, conquering the shelves of prestigious grocery chains, specialty stores, and thriving e-commerce platforms.

RESULTS

100% increase in distribution

150+ media placements

Adriana Sol
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Dolphin Mall